What to Post on Threads: 30 Ideas That Start Conversations

Staring at an empty composer is the main reason people stop posting. Here are 30 ideas, grouped by type, with an example for each. Adapt them to your niche, schedule them across the week and watch which types your audience responds to.

Opinions

1. An unpopular opinion: "Unpopular opinion: most productivity apps make you slower."
2. Something overrated and something underrated in your field.
3. A common piece of advice you disagree with, and why.
4. A prediction for the next year.
5. "I changed my mind about…" and what changed it.

Questions

6. "What's one tool you couldn't work without?"
7. "What's the best advice you ignored?"
8. A this-or-that choice. Better still, a poll with two to four options.
9. "Beginners in [your field], what are you stuck on?"
10. "Finish the sentence: the hardest part of [topic] is…"

Stories

11. A mistake that cost you something, and what you learned.
12. Your first attempt vs. now.
13. A small win from this week.
14. A conversation that changed how you work.
15. Something that surprised you today.

Teaching

16. One tip in one sentence.
17. A step-by-step how-to as a chain of posts.
18. A common mistake and the fix.
19. A jargon term explained simply.
20. A before-and-after: a rewritten sentence, a redesigned screen, an improved recipe.

Behind the scenes

21. What your workspace or day actually looks like.
22. The numbers: revenue, followers, hours spent. Real numbers get attention.
23. What you're working on now, and what's hard about it.
24. Your process for something people ask you about.
25. A goal you're chasing, with weekly updates.

Lists and formats

26. "5 things I wish I knew when I started."
27. Your favourite resources on a topic.
28. A screenshot or photo with one line of context.
29. A quote from your own best post, turned into an image with the quote card maker.
30. A carousel that walks through a process. The carousel splitter turns one wide image into slides.

How to tell which ideas work for you

Every audience is different. A list that does well for a marketer might fall flat for an artist. Post a mix for two or three weeks, then compare each post with your typical one. Keep the types that beat it and drop the rest.